Under Armour cuts 25% more products to save margins. Will it work?

Under Armour plans another 25 per cent SKU cut in 18 months, taking the total reduction to about 40 per cent by end-2028.
It is prioritising full-price sales, cleaner inventory and margins over top-line growth, with annual revenue guidance cut to down mid-single digit.
Analysts flag soft North America and Asia Pacific demand, Nike discounting and mid-market distribution as risks to sales recovery.