Germany’s Adidas posts record Q2 revenue, raises FY26 sales outlook

Adidas reported record Q2 FY26 revenue of €6.7 billion (~$8.90 billion), up 13 per cent year on year, driven by strong direct-to-consumer growth, robust apparel demand and FIFA World Cup momentum.
Operating profit rose to €574 million, while DTC sales increased 25 per cent.
The company raised its full-year revenue growth forecast to 9–10 per cent despite tariff and sourcing cost pressures.