India’s Snitch acquires Berrylush, enters women’s fashion

Snitch has acquired women’s western-wear label Berrylush, marking its move into women’s fashion beyond menswear.
Berrylush will retain its identity while using Snitch’s product, technology, supply chain, marketing and omnichannel retail capabilities.
Snitch plans to rebuild and relaunch Berrylush 2.0, with faster product innovation, customer experience, omnichannel expansion and sustainable