DGFT unveils Brand India initiative, T&A among priority sectors

India’s DGFT has launched ‘Niryat Disha’ under the Export Promotion Mission to strengthen global branding, packaging, and labelling of Indian exports, with textiles and apparel among the priority sectors.
The initiative proposes a Unified Brand India framework, a voluntary Trust Mark, branding support, and funding of up to ₹10 crore per project, with stakeholder consultations open for 30 days.