Amazon-AEPC’s $80 bn goal rewires India’s apparel exports

Amazon’s $80 bn export goal arrives as US tariff changes weaken China’s direct-to-consumer advantage, giving Indian apparel MSMEs a rare opportunity to expand through marketplace exports.
The opportunity may be short-lived. Section 122 expiry and ongoing US legal challenges could quickly alter India’s tariff advantage, making faster exporter onboarding and pricing discipline critical.